Amazon Brand Management

Walmart PPC

How We Helped an Outdoor Brand Turn Chaos into Profits

24%

Up in sales YoY in ROI revenue

8.3%

Average YtD TACOS

21%

YoY profit increase

We’ve designed a system to help you evaluate Walmart’s potential while setting up your account to scale.

Project overview

Client’s Name: Lorem Ipsum

Platforms: Amazon, Walmart

Project Timeline: 2022-Present

Website: example.com

Challenge

Our client faced a jungle of challenges in their ads accounts. With a massive catalog to manage, assessing product performance and navigating campaigns was like searching for a needle in a haystack. They needed a structured approach to untangle the mess and drive down advertising costs.

Services provided

Systematic Account Restructuring

We implement a comprehensive restructuring plan for your Amazon accounts, ensuring a systematic approach to managing massive product catalogs and simplifying campaign navigation. This process enhances control and drives down advertising costs.

Custom Notion Dashboard Integration

Gain full visibility into your advertising campaigns with our custom Notion dashboard, designed to provide a complete overview of product data and account activities, enabling effective management and timely updates.

Dynamic Ad Optimization

Regular adjustments to bids and search terms, combined with strategic portfolio restructuring, ensure your campaigns remain competitive. Our ongoing tweaks and optimizations are geared toward achieving and exceeding your sales targets.

Project execution

Our client faced a jungle of challenges in their ads accounts. With a massive catalog to manage, assessing product performance and navigating campaigns was like searching for a needle in a haystack. They needed a structured approach to untangle the mess and drive down advertising costs.

The Approach

What we made was a custom Notion dashboard, complete with a treasure trove of product data. In the end - everyone benefited from it: client got the full visibility on our work and the process of restructuring; we were able to update the account using systematical approach and gain full control over the accounts’ performance.

Implementation Process

Custom Weekly Schedule. We didn't just set it and forget it. We made regular tweaks – adjusting bids and polishing up search terms three times a week to keep those campaigns firing on all cylinders with ad console adjustments on Mondays and Fridays and Bulk File Optimization every Wednesday.

Portfolio Restructuring. Despite the complexity, we rolled out a step-by-step plan to revamp their portfolios. We pinpointed key products, diving in deep to restructure and optimize for maximum impact.

Client Collaboration. We kept the lines of communication wide open, with bi-weekly calls to hash out strategies and tackle any hurdles together.

The impact

Achieved Goals

Our efforts propelled our client past their sales targets:

24% up YoY instead of 15% - the initial goal, with Amazon leading the charge.

At the same time advertising costs took a nosedive while sales soared which resulted in lower TACOS: 8.3% vs 13% the year before which resulted in a 21% profit increase – talk about a win-win!

Efficiency

With their ads accounts running like a well-oiled machine, our client can pivot on a dime, adapting to any internal changes with ease.

Sustained Growth

Thanks to our ongoing support, our client's Amazon presence continues to bloom, with lower costs and higher returns year after year.

Drive your growth with Enflet!
Drive your growth with Enflet

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