5 min read

Wallmart

How to start selling on Walmart.com

Enflet is dedicated to helping brands thrive in competitive online marketplaces. With a tailored approach, expert strategies, and a commitment to transparency, we optimize every aspect of your e-commerce presence, driving growth and maximizing your ROI.

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Dec 26, 2024

1. Qualifications to join Walmart marketplace

Before starting your application, ensure that your business meets the following minimum qualifications:

Tax ID or Business License Number (SSN is not accepted).

Business Verification. Documentation verifying your business name and address.

Marketplace or eCommerce Success. A track record of selling products online.

Product Compliance. Product Compliance. All products must comply with Walmart’s Prohibited Products Policy and be identifiable with GTIN/UPC codes.

Fulfillment Capabilities. You must be able to fulfill orders via Walmart Fulfillment Services (WFS) or another compliant warehouse with returns capabilities.

2. How to start selling on Walmart marketplace

To get started on Walmart Marketplace, follow these steps:

1. Sign Up for Walmart Marketplace

Complete the required information and agree to the terms and conditions.

Creating your account takes just a few minutes.

2. Complete the Onboarding Process

The onboarding process consists of three steps:

Business Verification. Submit your business details, including tax information for verification.

Payments Setup. Provide details on where to send your payments.

No Hidden Costs. Sellers only pay for the products they sell.

3. What does it cost to sell on Walmart marketplace?

Walmart Marketplace follows a transparent pricing model with no hidden fees:

No Setup or Monthly Fees. There are no upfront or ongoing fees for selling.

Referral Fees. A commission is charged based on the product category and total sales price. The fee ranges from 6% to 15% per sale.

No Hidden Costs. Sellers only pay for the products they sell.

Walmart Marketplace follows a transparent pricing model with no hidden fees:

4.  Pro tips for success

Pro Tip 1. Showcase Your eCommerce Experience. Walmart values sellers with a history of success in the marketplace or eCommerce space. A credible track record helps build trust with Walmart’s customers.

Pro Tip 2: Follow Walmart’s Prohibited Products Policy. Carefully review Walmart’s Prohibited Products Policy to ensure your catalog is compliant. Products that violate this policy will lead to immediate rejection of your application.

Pro Tip 3: Provide Complete Business Information. Provide all requested details in your application to avoid delays. The more thorough you are upfront, the quicker the approval process will be.

Pro Tip 4. Stay Compliant with Walmart’s Performance Standards. Familiarize yourself with Walmart’s Performance Standards and Policies to ensure you remain compliant throughout your selling experience.

5. Tools to help you grow

Walmart Brand Portal

What is it? A platform that helps protect your intellectual property (IP) on Walmart.com.

Benefits. Streamlined IP claims, claim tracking, and user management services.

Walmart’s Omnichannel Capabilities

Sellers can leverage Walmart’s in-store presence to manage returns and enhance the customer experience. Return flexibility leads to higher customer satisfaction and loyalty.

Walmart Performance Insights

Use Walmart’s analytics tools to track sales performance, customer engagement, and inventory management. This data helps you make informed decisions to grow your business.

Final thoughts

Selling on Walmart Marketplace presents a tremendous opportunity to tap into a vast consumer base and grow your business. With low entry barriers, robust fulfillment options, and a variety of advertising tools, you can efficiently scale your operations while benefiting from Walmart’s trusted brand. By following the setup instructions, optimizing your listings, and utilizing the platform’s tools, you can set yourself up for success on Walmart Marketplace.

For more detailed information, visit Walmart’s Seller Help Center.

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5 min read

Wallmart

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